£300 Launch -
Increase Your Margins

Staff Incentives • Customer Discounts • Brewery Promotion

Only 5 Launch Packs Available Per Month.

CHECK IF YOUR VENUE QUALIFIES
30+ Local Venues Have Switched

We Don’t Just Supply Beer,
We Support Your Pub

Most breweries drop kegs off and hope they sell. We think that’s backwards.
When a pub introduces a new beer, the venue takes the risk.

So instead, we’re backing the launch ourselves.
Giving locally produced British beer a fair shot with our £300 Launch Support Programme.

Because when the beer sells well in the first month, it usually becomes a permanent favourite.
And that’s good for both of us, and the local economy!

CHECK IF YOU QUALIFY

Launch Offer

Discounted Kegs

Your first month kegs are £77 each. This allows you to introduce a premium, locally brewed product while maintaining strong margins.

Worth: Up to £500+

£1 OFF First 100 Pints

We fund a £1 discount on your first 100 pints to remove hesitation and encourage customers to try our beer for the first time.

Worth: £100

Staff/ Team Bonuses

We reward both individual staff members and the wider team for recommending the beer, helping it gain traction quickly behind the bar.

Worth: £200

Launch Pack

We provide sample cans, glassware, beer mats and simple guidance so your team can confidently recommend the beer.

Worth: £150

Fresh Start Guarantee

If the beer isn’t working for your venue, we’ll swap out any remaining kegs. No wasted stock, no downside.

Worth: Removes financial risk

Free Delivery

We deliver fresh local beer every week across Wiltshire, Bath, Frome and surrounding areas at no cost.

Worth: £200+ per year

You Receive: £1,150+ in Support

£0 upfront. No Obligation. Continued Support.

FIND OUT IF YOU CAN GET THIS OFFER

30+ Venues Switched This Year, Here's Why..

  • When you pour True Story, your customers drink local British beer, made in small batches in Wiltshire, not shipped halfway across the country.
  • It adds a stronger identity to your venue, supports independent British brewing, and can contribute to a more profitable product mix over time.
  • When you launch, we’ll shout about your pub across our community — because local should support local.
SEE IF YOU QUALIFY TODAY

Meet Our Customers

Hear from some of our customers below.

Play Videovideo previewPlay Video

Hop Pole Inn 1:39

Nestled in the beautiful Limpley Stoke, Hannah & Charlie run a successful community pub, championing local produce with scrumptious British dishes.

Play Videovideo previewPlay Video

COQ Restaurant 1:13

Founded in 2020 by two brothers after the success of their food truck “The Coq Au Van”. Both Will & Ollie have an ingrained drive to provide only the best tasting burgers coupled with a friendly and inviting service.

Play Videovideo previewPlay Video

Sweetpea Kitchen 1:37

A family run restaurant in Bradford on Avon, serving brunch and lunch using local and free range ingredients from the Wiltshire area.

Increase Margin With Multiple Lines

Serving more than one of our beers?
We reward that too.

2 Lines

EXTRA £2 OFF Per Keg

3 Lines

EXTRA £4 OFF Per Keg

More choice for customers. More margin for you.

Don't Miss Out.
Only 5 Available Per Month.

This Offer Is Limited To West Country Pubs Only.

SEE IF YOU QUALIFY TODAY

Choose Your Beer

Take a look below at our three flagship beers, all of which are sessionable beers that provide a genuine alternative to mass-produced beer from large corporations, meaning broad appeal and an easy-switch for the majority of customers away from the larger brands.

Modern & Hoppy

Hazy Plan

A Hazy Pale that’s super hoppy and tropical, with a light, smooth finish.

4.4% ABV | Hazy Pale
A Hazy Pale that’s super hoppy and tropical, with a light, smooth finish.

Our flagship hazy pale beer is a juicy hop hazed pale ale, made with bucket loads of cold side, new world hops give it tropical flavours bigger than its strength suggests, with a slight dryness from the yeast.

All of our Hazy Pales Beers our packaged super fresh to pack in as much hop flavour as possible.

🌱 This Beer is Vegan

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Premium Lager

Cavalier Lager

A refreshing & balanced, naturally unfiltered lager.

4.2% ABV | Lager

A refreshing & balanced, naturally unfiltered lager.

Our local Warminster malt provides a crips, light biscuity base, balanced with a hint of citrus and a smooth bitter finish.

The result is a crisp, clean brew with a smooth, refreshing finish, perfect for those seeking an easy drinking session lager.

🌱 This Beer is Vegan & Gluten Free

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Easy-drinking IPA

Solstice IPA

A classic style with a new age twist.

4.4% ABV | Session IPA
A classic style with a new age twist. Our IPA celebrates the rich heritage of Wiltshire with a full bodied grain bill, which is still traditionally floor malted in Warminster.

A full bodied, but beautifully balanced IPA. Loaded with new world hops for a refreshingly fruity taste, with a lightly bitter, smooth finish that leaves you craving that next sip.

🌱 This Beer is Vegan

SEE IF YOU QUALIFY

See If You Qualify For This Offer

Pop your details in the form below.

We’ll be happy to run the numbers on your venue to see if we can increase your margins,
support your business & check you are eligible.

    Which Beer Are You Most Interested In Stocking?

    Have You Got A Question?

    Give Us A Call On +44 (0)1225 800153

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